What's missing in Google Analytics charts

Google Analytics is a wonderful service full of useful features, however in case one wants to share stats from GA with team or public audience Google doesn't offer many choices.

Besides comprehensive set of metrics and indicators, Google offers nice charts with possibility of creating comments to single data points. However, sometimes this is not enough for good collaboration around GA data:

• Google doesn't have any our-of-the-box tools to embed charts into 3rd party web pages like blogs or web-portals
• Influencing factors usually have effect on more than 1 day, so comments should be tied not to 1 data point, but to longer time period
• It is not possible to share neither charts nor comments in GA with others by permanent links
• You can't put into charts custom data like number of orders or revenue, despite that visitors or pageviews usually doesn't directly correlate with key finance indicators

With Explainum you can do all of the mentioned above:

• Build charts with mixed stats from Google Analytics and key performance indicators like revenue, # of payments or any other KPI you are monitoring
• Comment collaboratively any region of a chart, explain trends, insert hyperlinks into comments
• Embed these charts into corporate portals, blogs or other web sites or simply send a link to a chart or comment via email/twitter/skype

Below is sample widget with Explainum's stats from GA. Read my next post to learn how to add chart with Google Analytics stats to your web site or blog using Explainum.

This widget is interactive -- click a comment or select a rectangular area in chart to get related comments.